Why Invest in the “African” Farmer?

Invest in Farmers

Agriculture has always been at the heart of Africa’s story. More than 60% of Africa’s population depends on farming for food and livelihood, yet millions of smallholder farmers face challenges such as low productivity, limited access to markets, climate shocks, and lack of modern technology.

Investing in the African farmer is not just an economic decision—it is an investment in the future of the continent. Farmers provide food security, create jobs, and drive community resilience. When equipped with knowledge, technology, and financial support, African farmers can transform local economies and reduce poverty at scale.

At DevHub Africa, we believe innovation is key to this transformation. Through initiatives like AgroBoost, we are piloting farms in urban, peri-urban, and rural contexts, training research associates across African countries, and leveraging AI solutions in partnership with Avatar Buddy. These efforts are designed to make farming more sustainable, profitable, and attractive for the next generation.

The “African” farmer is not a symbol of subsistence living but a cornerstone of Africa’s growth and sustainability. By investing in farmers today, we are cultivating a future where Africa can feed itself—and the world.

By DevHub Research, Innovation & Design Department